Brand Perception

[FuzzyB]

I have a Rolex and I have a Tudor. Two watches from the same company, yet my impression of each is quite different.

To some, there is a stigma associated with Tudor that it's a second rate watch that wants to be like its big brother Rolex but falls short. In other words, the only reason to bought a Tudor was because you couldn't afford the Rolex.

Others look at Tudor as being able to get the Rolex quality for a fraction of the price.

How do you perceive Tudor and Rolex?

Given the choice, what would you rather have, a Sub or a Pelagos/Black Bay? An Explorer or a Ranger? Daytona or Heritage Chronograph?

If you were choosing based on looks alone, would that change your decision?

If the Pelagos was sold by Rolex and Tudor sold the Sub, would you want the Rolex or the Tudor?

[Seriously]

I think I'd much rather have a Tudor than a Rolex , by a country mile !

Don't know why , but Rolex have never done anything for me... in the slightest , but some (only some) of the Tudor's I've quite liked..


I certainly wouldn't be getting it because it was cheaper than a rolex (see above) , I'd be buying it because I liked the Tudor.


See, I'd have this one

[Chase]

Have also heard other suggest a Tudor is like buying a Rolex without the expensive service requirement.

I can't really tell them they are wrong.

[FuzzyB]

Have also heard other suggest a Tudor is like buying a Rolex without the expensive service requirement.

I can't really tell them they are wrong.

With Rolex's new 10-year service interval, the actual difference in servicing may be much smaller. If Tudor makes a move to use in-house movements in more of their watches, it may actually be cheaper to service a Tudor over that time span.

[Chase]

With Rolex's new 10-year service interval, the actual difference in servicing may be much smaller. If Tudor makes a move to use in-house movements in more of their watches, it may actually be cheaper to service a Tudor over that time span.

A very good and valid point.

[uchinanchu]

With Rolex's new 10-year service interval, the actual difference in servicing may be much smaller. If Tudor makes a move to use in-house movements in more of their watches, it may actually be cheaper to service a Tudor over that time span.

Fuzzy, I read conflicting opinions regarding this 10 year service interval. Is it stated anywhere on Rolex material(s), manuals, etc that the recommended service interval for new Rolex watches is 10 years. Just curious as some have opined that Rolex had noted the 10 year intervals as common but that it was not a stated Rolex recommendation. Any input (from anyone) would be appreciated . . .

[Chase]

Fuzzy, I read conflicting opinions regarding this 10 year service interval. Is it stated anywhere on Rolex material(s), manuals, etc that the recommended service interval for new Rolex watches is 10 years. Just curious as some have opined that Rolex had noted the 10 year intervals as common but that it was not a stated Rolex recommendation. Any input (from anyone) would be appreciated . . .

This is a copy of the memo that was sent out to AD's

[Chase]

For me I see Tudor as its own brand within the Rolex group. Largely this is evidenced by the leeway they have in their designs and what to put out, not just in terms of design but also in size and material selections.

I had Tudors first, then brought Rolex. I certainly didn't stop buying or enjoying Tudors because I had moved up some artificial ladder. And I don't feel inferior oje day were I wearing a Tudor instead of a Rolex. In fact I was once asked if I had to pick one single brand that I had to buy all my watches from here on out and I picked Tudor.

[meijlinder]

And also, everyone knows rolex, it almost takes a wis to know Tudor. Makes them all the more interesting to me.

[Chase]

And also, everyone knows rolex, it almost takes a wis to know Tudor. Makes them all the more interesting to me.

I was in the AD just after this past Christmas and while the rep was going to get my new Ranger from the back some guy with too much bling to go with his fur coat says to me in front of the Tudor display "they have a sister company you know". I'm certain he was waiting for me to ask who but instead my reply was "I thought Tudor was the sister company"

I certainly meant no offence, but I guess he walked over to the other part of the store simply to impart his wisdom on someone else instead.