A post by Der Amf in the MWC thread got me thinking about watch advertising and led me to revisit this favourite Rolex ad of mine.
http://3.bp.blogspot.com/_04kZGR_ltm...Matterhorn.jpg
I think it does so many things right. It's visually striking and manages to combine the appeal of both luxury and lifestyle in the brief text.
The first line is amazing: "This is the watch we engineered for the lonely places".
That it's an ad for a watch I love doesn't hurt either.
Which ads really strike a chord with you?