If you could start your own micro-brand - say Deep Blue / MKII all the way to ALS, what would be your focus? I've got two:
1) 36mm - 38mm field watches built in the traditional style:
- Screw-down case backs w/no display
- Height 12mm and under
- 200m WR
- Fixed or drilled lugs
- Acrylic crystals
- Unadorned movements
- No date!
- Uncluttered & classic dials with a dash of elan. This is a pretty good reference point:
2) Thin, lightweight, analog, titanium quartz watches - A great watch that your forget your wearing:
- Emphasis would be on exceptionally high quality, classic yet interesting dials
- Well finished movements with display cases - just to break the mold. This is better than a generic ETA 2824 any day
- Relatively few complications. I love my Oceanus but need a manual to do anything more than tell time:
- Perpetual calendar
- GMT and / or independent hour hand
- One button chronograph
- If incorporating them: strong, masculine date windows - No randomly punched cheapo holes
Gimmick: I've thought about having a glass "sandwich" dial that you could take to the AD and have them drain and refill it with a variety of colored inks - from rich darks, to semi-translucent, to clear...maybe use Chemiluminescence (glow stick) for short term & crazy events.