Imaginary Watch Company

[ljb187]

If you could start your own micro-brand - say Deep Blue / MKII all the way to ALS, what would be your focus? I've got two:

1) 36mm - 38mm field watches built in the traditional style:

• Screw-down case backs w/no display
• Height 12mm and under
• 200m WR
• Fixed or drilled lugs
• Acrylic crystals
• Unadorned movements
• No date!
• Uncluttered & classic dials with a dash of elan. This is a pretty good reference point:

2) Thin, lightweight, analog, titanium quartz watches - A great watch that your forget your wearing:

• Emphasis would be on exceptionally high quality, classic yet interesting dials
• Well finished movements with display cases - just to break the mold. This is better than a generic ETA 2824 any day
• Relatively few complications. I love my Oceanus but need a manual to do anything more than tell time:
  
  • Perpetual calendar
  • GMT and / or independent hour hand
  • One button chronograph
  • If incorporating them: strong, masculine date windows - No randomly punched cheapo holes

Gimmick: I've thought about having a glass "sandwich" dial that you could take to the AD and have them drain and refill it with a variety of colored inks - from rich darks, to semi-translucent, to clear...maybe use Chemiluminescence (glow stick) for short term & crazy events.