Just saw this yesterday.

1 billion SEK profit for Daniel Wellington ($111,5)
http://nordic.businessinsider.com/da...-profit-2017-6

Seems not all brands are struggling. More profitable to buy cheap Asian-built watches and sell at a high markup here, than it is to develop and build something yourself...

But at least it seems people are buying watches, just not the ones we normally discuss here... Still there are stories about people starting with DW and then moving on to other things, so in my book this is a good thing.