I got a lot of time for TAG Heuer. It was the most popular selling brand in my store during my time in the industry. I said it elsewhere here, but TAG H is the brand that turns men into watch nerds (I don't say 'WIS'). Customers would come into the store, buy a TAG Heuer, and then they'd be back six or twelve months later to buy themselves another watch. Sometimes another TAG, sometimes another brand. Many of them would say that the TAG that they purchased earlier had gotten them interested in having a small collection of watches.