They rely heavily on the ignorance thing.
i assume it has a screw down bezel crown, with makes it a watch you can wear while diving but not a dive watch, LLD fits in that category too. I think it looks nice although I'm not a big fan of the case style, the LLD is a really nice watch but the lugs are way to long (had one and liked it but the screw down crown and long lugs were just no workable for me) because, I think, they were true to the proportions when the scaled it up to 42mm which may have worked better if they had put some heavy curve to the case.