With their affinity for planes.
The plane is called the 'Solar Impulse 2'. Found out about it while reading an article in Smithsonian magazine. Impossible to see on my terrible picture, but Omega seems to have an interest. A better picture:
It seems Omega even has a special edition watch for this plane too! A link to their article and the watch:
http://www.omegawatches.com/planet-o...mpulse-project
The plane is presently circling the globe. And I believe has most recently touched down in China. Placed in lounge because I don't know if the plane or the watch is more interesting.