Water, it’s the most important thing on earth, making up 71% of our planet’s surface and around 60% of the composition of the human body – without it there is no life – it’s as simple as that!

We even spend the first 9 months of our lives submerged in it, in the womb. We drink it, we wash in it, we play in it, some of us dive into it (with our watches on), and others like expedition swimmer, Ernst Bromeis swim in it – a lot!

We are also, all too aware of what pollutes it, such as ocean plastic, a cause that some watch companies have started to get behind, but today, Oris hope to bring awareness to the state of the world’s water as a whole.

They have partnered with water ambassador, Ernst Bromeis to create the new Oris Aquis Date Relief the newest member of Oris diver family, known as Aquis.

Ernst took his lovely new Aquis Date Relief to Lake Baikal along with photographer Maurice Haas in preparation for an upcoming a swimming project –

‘The Blue Miracle’, which will see him swim across a number of lakes, including Lake Baikal, the world’s largest freshwater lake, to raise awareness of the world’s water.

The Oris Aquis Date Relief is inspired by the color and feeling of water. Its grey dial recalls the color of a stormy sea, while its signature dive-time scale in relief is a reminder of the texture of water.

The watch shares its architecture and performance with the Oris Aquis Date. It has a 43.5mm Stainless steel case with a unidirectional rotational diver’s bezel and is water-resistant to 300 meters.

It comes on a choice of straps or a metal bracelet, and its Sapphire crystal sits over a dial decorated with applied hour markers, which, like the hour and minutes hands, are filled with luminescent SuperLumiNova.

Its Swiss Made automatic mechanical movement provides it with a central seconds hand – in urgent red – and a date, seen through a window at 6 o’clock.

Oris and Ernst are going their own way through this project to educate thousands of people about the need to conserve the world’s water – before it’s too late!

Thoughts? It’s easy to be cynical about big brands using such causes to sell their products but let’s face these are important issues and if they have a voice why not use it for good.

The watch is pretty nice too!