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Thread: Retailing watches...How would you do it?

  1. #21
    Quote Originally Posted by geoffbot View Post
    I too would employ attractive young ladies, but I'd be sure they know their stuff! "Yes madam - this DKNY uses a £2 Chinese quartz movements (that, incredibly, is less accurate than a £2 mechanical movement), 1 micron gold plated plebian-quality steel so don't scratch it! The subdials and pushers are entirely non-functioning, the crystal is mineral glass - so again don't scratch it; it is roughly 0m water resistant."

    We could maybe create a few WIS in the process.
    Why waste staff like that on the cheap stuff? Why not have someone like that saying, "mmm, but for another £3500 you can get the chronometer in house movement....that would be more fun, don't you think?" with a smile?

    Or just get her to use the phrase, "adjusted in six positions"

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  3. #22
    I'd go for a team of around four - two competent watch repair people and two apprentices - initially I'd have the apprentices searching out potential value on the internet, but with final say going to the experts - this would bring in decent watches cheaply and in need of TLC. I'd then have the experts teaching the apprentices while there is enough stock and the apprentices buying and selling on the internet in between. I'd hold on to the really interesting stuff for the real shopfront thus combining rapid turnover of low to middle value with slow turnover of expensive and interesting stuff. Meanwhile I'd encourage forum interaction at places like here, partly as a public service and for the fun of it and partly as as an ongoing infomercial with interesting restorations photographed an annotated. Depending on balance I might offer servicing and restoration with dial printing and polishing spinning off from the main role.

    I'd keep it open plan and allow the team to negotiate their roles to fit their mood and the work to do. I might have a specialist sales person as well if needed. Personally I'd fit in nicely as an apprentice, but I'd be hoping that all the skills would cross fertilise nicely so fairly rapidly I'd have a team with a basic ability in all the skills but with personal areas of expertise.

    Actually, having written it, that seems like a more than workable business model with a nice range of tasks to balance out the day of the employees.
    Last edited by Matt; Apr 10, 2015 at 07:28 AM.

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  5. #23
    Moderator - Central tribe125's Avatar
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    Do it Matt. Somewhere between your house and my house, preferably.

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  7. #24
    Member Vincent Vega's Avatar
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    Quote Originally Posted by Matt View Post
    I'd go for a team of around four - two competent watch repair people and two apprentices - initially I'd have the apprentices searching out potential value on the internet, but with final say going to the experts - this would bring in decent watches cheaply and in need of TLC. I'd then have the experts teaching the apprentices while there is enough stock and the apprentices buying and selling on the internet in between. I'd hold on to the really interesting stuff for the real shopfront thus combining rapid turnover of low to middle value with slow turnover of expensive and interesting stuff. Meanwhile I'd encourage forum interaction at places like here, partly as a public service and for the fun of it and partly as as an ongoing infomercial with interesting restorations photographed an annotated. Depending on balance I might offer servicing and restoration with dial printing and polishing spinning off from the main role.

    I'd keep it open plan and allow the team to negotiate their roles to fit their mood and the work to do. I might have a specialist sales person as well if needed. Personally I'd fit in nicely as an apprentice, but I'd be hoping that all the skills would cross fertilise nicely so fairly rapidly I'd have a team with a basic ability in all the skills but with personal areas of expertise.

    Actually, having written it, that seems like a more than workable business model with a nice range of tasks to balance out the day of the employees.

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