I’ll be frank:*even using the word “unique” in this feature*–*let alone in its title –*is dangerous territory. In this era of overblown, overhyped, and over-exaggerated positioning by brands and their marketing machines filled*with*a youthful and often naive “we are the next big thing!” mentality, words like unique are thrown around with impunity pretty much every other day. That said, Vacheron Constantin is not one for hype or unwarranted superlatives, and when they say their Les Cabinotiers department offers truly unique watchmaking, well, let’s just say they aren’t playing around. What the brand hangs their hat on here is that they can (and will) build one-off watches. These unique pieces are either created to a client’s specification, or as single watches devised by the department to showcase their immense talents, and give a glimse of what is possible. Sometimes they go so far as to create new calibers and develop new techniques should the commission call for it. That said, the pieces need to remain within the*brand’s*traditional guidelines to a certain respect. After all, you wouldn’t turn to Vacheron Constantin to build you an oversized, ultra-contemporary sports watch.*The brand has gone to great lengths to maintain a high level of skill…

The post INSIGHT: Legitimately unique;*why Vacheron Constantin’s*Les Cabinotiers*department is unlike any other* appeared first on Time and Tide Watches.

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