Do we ever see adverts calling an Audi A3 a ďladiesí carĒ, a Porsche 911 or Toyota LandCruiser a ďmenís carĒ? Nope. So, when even the notoriously non-PC motor industry refrains from classifying cars in mutually exclusive gender terms, why does the watch industry persist in doing so? Now, men and women are clearly different. But in terms of style, taste and habits, the traits of masculinity and femininity exist on a spectrum; thereís no fixed divide. So, in an age when nobody bats an eyelid at men wearing pink or women wearing trousers Ė well, apart from a handful of airline CEOs who still insist that the ďhostessesĒ wear skirts Ė the rigid classification of watches as menís and womenís (or the old-fashioned and rather patronising ďladiesĒ) is an anachronism. Of course, at the poles of this spectrum, there are watches that exude traditional, typecast masculinity (huge, aggressively butch tool watches) and femininity (delicate, gem-set dress watches), and thereís no reason for the best examples of each genre to compromise. However, in the vast middle between these extremes, thereís no need for gender labels. Why shouldnít a man wear a modestly sized or gem-set watch? (Letís remember that until…

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