Seiko’s Baselworld press conference is one of my few must-not-miss appointments, if only for a much-needed dose of humour. But for me, the real star of this year’s affair was Ken Okuyama. Mr Okuyama is an industrial designer with an eponymous studio, who made his name in the world of prestige cars, with a folio including such epic vehicles as the original Honda NSX, the Enzo Ferrari and the Ferrari California. And while much of his career has been spent with some of the great European marques, he’s recently turned his eyes homeward, working on raising the profile and prestige of Japanese and Asian brands. Which is why he’s the creative mind behind the brand new Prospex LX collection. Here are three things that stood out to me about how Mr Okuyama intends to make these watches stand out. “When left alone, heritage becomes antique” Evolution is required to make a modern value for a brand’s heritage. Mr Okuyama reiterated that for luxury brands, design continuity is critical. For all that a Porsche 911 from the ’60s looks the same as one from 2019, they’re completely different objects. The same is true for Seiko’s professional series watches. “Simple, robust and…

The post LIST: 3 things you need to know about the Seiko Prospex LX collection, according to the man who designed them appeared first on Time and Tide Watches.

More...