The amazing thing about microbrands is that they don’t have to play by any rules. They can do what they want, or what their customers want, in small quantities, quickly and deftly. This has allowed for trends to spawn in the microbrand market, eventually moving to mass market, and for brands to simply take some crazy risks. Mercer Watch is one of these small, flexible brands. Helmed by Scott Vuocolo and based in New Jersey, for the past five years Mercer has produced a wide array of watches in seemingly different styles. What ties them together is that they are born of an enthusiast’s desire to create cool, fun, affordable watches that will appeal to a wide variety of collectors. But for their fifth anniversary, Mercer has gone and made a watch that truly embodies the kind of watch that only a microbrand can make, and the Windup Watch Shop is very excited to be partnering with them on its launch.




The post Introducing the Mercer Madison LE – an Enamel Dialed Limited Edition with a Vintage Heart appeared first on Worn & Wound.



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