Editor’s note: Rainbow bezelled watches are certainly enjoying their time in the sun at the moment – for years they’ve been seen as a women’s watch, or a left-field, quirky guys*choice. But these days they’re increasingly accepted as a “serious” (in 10-foot tall air quotes) choice. Certainly, this Hublot from a few years back manages to blend serious wth playful very well indeed … The Hublot booth at Baselworld is a busy place, a multi-level monolith that’s more akin to a mini city than a trade show stand. We spent a few hours there, taking photos, shooting video and generally getting acquainted with the new collection. We had the door of our little room open, and we could hear the constant, polite hubbub that, in a lot of ways, defines Basel. One French phrase made its way repeatedly to our ears: ‘La Rainbow’. Curiosity got the better of us and we asked to see this rainbow everyone was talking about. A few minutes later, a covered tray appeared in the room, and La Rainbow was unveiled. The Big Bang Unico Sapphire Rainbow, to give this piece*its proper name, is one heck of a watch. Like the rest of Hublot’s sapphire-cased…

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