Stepping into a luxury jewellers, pockets full of the hard-earned cash youíre planning to drop on your first proper timepiece, can be a daunting prospect. In fact, assuming you havenít just stumbled into a vast fortune and youíre buying a luxury watch simply because you assume itís the done thing, there is no doubt your first foray into watch appreciation will be something of an emotional rollercoaster. Aside from the pretty much blanket discomfort most people feel when spending large amounts of money on anything, feelings such as doubt, fear, and (truthfully) guilt at making what seems like such an extravagant purchase are quite specific to purchases of this luxury nature. And thatís because luxury is, by its nature, unnecessary. Nobody likes paying a huge electricity bill, but you donít feel guilty about it. Iím sure weíd all like to eat for free, but you donít fear grocery shopping on the off chance you might pick up a bad egg, or accidentally let some fruit go rotten. And as appealing as naturism may be for some, I doubt youíve ever doubted buying pants. Our money should always go to the necessities of life first, but for many, the desire to…

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