Congratulations. You’ve decided to join one of the premier families in the watchmaking universe. That first decision to buy Rolex*is seen by many as a rite of passage all watch lovers should experience at some point during their collecting career, and its one we support whole-heartedly. Since the renaissance of mechanical watchmaking began in the mid 1980s, Rolex has been ever-present, but it was not until the last decade of uncertainty reared its ugly head did Rolex really separate itself from the pack. I have said many times, and will continue to say, that Rolex is no longer a watch brand; it is a phenomenon. Not marque has been able to weather the storm that has battered rivals to their knees these past few years. And so choosing to buy into this horological heavyweight at this time, is about as smart a decision as you can make.*But there are some things to bear in mind… Premium price Rolex is a desirable brand for the quality of the watches themselves, but also for the glory of the name. A crown-toting wrist is the envy of all, and because of that Rolex watches do come with a premium price tag. That’s not…

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