Editor’s note: Think Rolex, and the odds are high that you think sporty, if not straight-up steel. However, there’s a lot more to the brand than Hulking, Pepsi-sipping superheroes. There’s also the dressier, more delicate face of the brand. The side called Cellini, and here Andrew looks at the Rolex Cellini Time …* When the Rolex Cellini range was relaunched by Rolex in 2014 – including the Cellini Time – the General Manager of Rolex Australia, Patrick Boutellier, chose a line of poetry to announce the news: “The sleeping Prince has been awoken,” he said, or words to that effect, as Felix and I pored over the new range, not quite sure what to think. We were certainly intrigued by these classic, luxurious faces amongst other more colourful offerings, such as the white gold ‘Pepsi’ GMT-Master II and the new Milgauss. The light embroidery of poetry and classicism in Patrick’s description somehow attached itself to the watch in that moment, and the more I’ve learned about it, the more this type of fairytale mystery fits. But how would it wear? What would I wear it with? What else would I learn about this seemingly simple design on the wrist? I…

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