Last year we made our foray into the inky world of print with NOW – The Watch Buying Guide. A weighty tome that, in addition to shining a light on some interesting horological tales and factoids, also lived up to its promise — putting more than 200 of the best recent watch releases into one handy, almost encyclopaedic place. It had quite the ring as a proposition: 200 watches from $200 to more than $200,000, though that part was quite accidental. Regardless, it was a happy accident*for buyers frustrated by the obfuscation around pricing that we all endure from the brands.** From Swatch to Cartier’s Santos, from A. Lange & Sφhne to Zenith. There’s something in there for everyone. As long as your definition of everyone is — people who appreciate fine watchmaking. And even if that’s not the case, flipping through the pages of NOW should convince even the most ardent Apple Watch wearers.* But if you weren’t prepared to get physical with us, our options to get together over NOW proved limited. Up until last week,*NOW was only available as an actual object*in our shop (there are a mere 300-odd out of the original print run remaining if…

The post Read the debut issue of NOW – The Watch Buying Guide online … well, now appeared first on Time and Tide Watches.

More...