This is the lovely new Superocean Heritage II Chronograph 44 Ocean Conservancy Limited Edition watch, created to commemorate an important partnership between Breitling and Ocean Conservancy.

The pair organized a successful beach cleanup in Bali last week resulting in hundreds of kilos of rubbish and plastic being removed from the beach. I’ve seen it first hand – its terrible.

The special watch was officially launched with the help and support of Brietling’s high-profile Surfers Squad members:

Kelly Slater, Sally Fitzgibbons, and Stephanie Gilmore, who were part of the beach cleanup initiative along with a further 100 Breitling guests plus hundreds more volunteers from Bali and its surrounding regions.

Limited to 1000 pieces, the SOH Chrono Ocean Conservancy is distinguished by a case-back engraved with the Ocean Conservancy logo and the Limited Edition 1 OF 1000.

The chronograph, which is powered by a Breitling Caliber 13 automatic movement, features an ultra-hard scratch and shock-resistant unidirectional rotational diver’s bezel.

The bezel’s 12hr dot, as well as the minute and hour hands, are coated with SuperLumiNova which emits a blue rather than regular green light.

The lume’s color variation was chosen to complement the design of the watch, whose silver-colored dial is enhanced by a blue Superocean inscription.

Blue accents as well as a blue central seconds-hand, tone-on-tone sub-dials with blue or nickel-plated accents can also be found.

The 44mm, 200m Stainless-steel chronometer is presented on a blue-striped satin NATO strap and is delivered with an additional plain blue satin NATO strap, both made from ECONYL.

ECONYL yarn was previously used for the Heritage II Chronograph 44 OUTERKNOWN, it is an innovative material repurposed from nylon waste, one source of which is fishing nets from the world’s oceans.

The NATOs are said to be extremely durable, and the ECONYL yarn itself can be recycled indefinitely. The packaging is also made from 100% recycled material.

Thoughts? The cynical among us might say that this is simply marketing off the back of environmental issues;

and to an extent it is, but organizations such as OCEAN CONSERVANCY badly need the support of large brands to help them do their important work.

For the consumer, a lovely new limited edition watch and warm glow in your heart knowing that you have in some way helped to save the oceans ;)

Final thoughts? Shouldn’t Breitling be offering ECONYL NATOs for all their models? Shouldn’t all the big brands be using enviro-friendly straps?