Editor’s note: One of the more interesting Instagram accounts I’ve followed in recent times is @adpatina, dedicated to sourcing (and selling) vintage watch ads. Clearly, I am not alone, as Ad Patina has graduated from Instagram and is now a fully fledged site and store. So, if you ever wanted to know what makes a good watch ad, or just want one to hang on the wall, read on …* So, how did you get into vintage watch ads? Ah, it all started when I was a teenager in the mid ’90s … I remember taping Rolex ads to my bedroom wall. The ads weren’t vintage, and, oddly, most of the models advertised weren’t ones I wanted to own. They were just random Rolex ads*(I even had Lady Datejust ads pinned up). It was less about the*actual watch, more about the*brand. You see,*I aspired to own a*Rolex, and*having these ads greet me as I entered my room —*looming over my head as I did homework, the last thing I saw before falling asleep —*served as a reminder and motivation to get good grades, work hard, stay out of trouble, so one day I’d be in a position to get one.…

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