Forget the fuss about the Sea-Dweller and the palaver over the Sky-Dweller, the real Rolex of 2017 is the Datejust 41 in steel. On the surface, the reasons might not be immediately obvious. After all, the Datejust 41 isn’t new (it was released last year in yellow and Everose Rolesor versions), and its looks are almost the very definition of classic. But despite this —*or because of it —*we’re confident in predicting that the steel Datejust 41 will be one of their most popular models this year. Let’s step back for just a second. What is a Datejust 41, and where does it fit in the Rolex ecosystem? Well, the second part of the equation, the 41, is simple enough — it refers to the 41mm case size. But the Datejust itself requires a jot more explanation. Originally introduced way back in 1945, the Datejust is a prime example of one of the quiet revolutions that make Rolex the powerhouse it is today. The innovation of the Datejust was that the date ‘jumped’ at midnight, rather than slowly dragging across over a few hours. Simple, but significant. Add to this the iconic elements of the Oyster Case, Cyclops and Jubilee/Oyster…

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