When it comes to fizzy drinks, the Cola Wars rumble on – The Pepsi Challenge Vs The Real Thing. But for watches, no contest: the red-and-blue has been the clear winner since Rolex’s ref.6542 first saw the light of day in 1954. Although Rolex totally ‘owns’ the distinctive bi-colour bezel, its GMT-Master (now Master II) is not the only Pepsi game in town. And with that watch being so hard to get – current and vintage models all command massive premiums – it’s a good moment to consider other ways to get that Pepsi fix. Tudor Black Bay GMT Here we have the GMT-Master II’s little cousin: it comes from the ‘other branch’ of the Rolex empire and costs less than half the price (list price, obviously, not the absurd premiums now being asked). Its Pepsi-ness comes in more subdued tones than the Rolex: the blue is navy blue, the red has a burgundy cast and the anodised aluminium gives the bezel a more matt appearance. The dial is also matt, with a slightly grainy finish and the date is perfectly legible, without a Cyclops lens. You get the key Black Bay design iconography: snowflake hands (for both minutes and…

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