A lot of the discussion about what makes a watch good value is centred on the mechanics responsible for keeping the time. When those glorious mechanics are removed in favour of a soulless electronic module, many enthusiasts switch off. But this neednít be the end of the discussion. Quartz watches, for all their sins and the brazen mutiny of the í70s, have a lot of good things going for them. Firstly, they are more accurate. Thatís a pretty short discussion, but itís true. Even if a traditional mechanical watch were able to be so finely tuned that it could keep time as well as a quartz equivalent in a controlled environment, the minute these competing watches hit a wrist in the real world (along with its frequent shocks, temperature fluctuations, and evermore present magnetic fields that come with it), the mechanical watch would almost certainly experience the odd fluctuation. For fans of hyper-accuracy, the arguments are obvious. But what quartz also enables established luxury watchmakers to do is offer the same build quality (in terms of cases, dials, hands, straps, packaging, and so forth) at a fraction of the cost. Not only are quartz modules incredibly cheap (with many that…

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