Breguet — as we discovered last week — is a pretty classic brand. Heck, they’ve even got a line called the Classique. So when we saw a story on what Wes Lang — controversial American contemporary artist and collaborative creative to the stars — thought of the buttoned-up brand, you can bet we hit the link.* And we’re glad we did, because Lang’s take on the ultra pure Breguet Classique 7147 is pretty on point. He nails its timelessness.* But the payoff is huge. The 7147’s dial has a depth of colour that is nearly indescribable — it almost looks alive. And there’s the unbelievably perfect transition where the enamel practically melts down into a slightly recessed sub-dial for the second hand. You can’t see it from some angles. Then you turn the watch and the light catches it … There are watches that try to be cool, and then there’s this one, which just really is cool. Read more at GQ.*

The post RECOMMENDED READING: This is what Kanye’s go-to art guy thinks of Breguet appeared first on Time and Tide Watches.

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