Watch collecting has never been more present in the public consciousness. Before the quartz revolution of the 1970s, the idea of collecting watches was probably akin to collecting modern vacuum cleaners. It just didn't make much sense. An old watch wasn't vintage; it was just old. And a watch that was still ticking, and keeping time to a reasonable degree? Well, that was just fine and dandy. Perhaps a very well-to-do man might have had one watch for work, and another for special occasions, but these faithful companions would have been expected to remain with him for years and years and years. The notion of forming a watch collection only really emerged when the technology of mechanical watches became functionally obsolete, and the true classics of what seemed for so long to be a permanently bygone era were appreciated for their artistry beyond their base function of telling the time. Now every man and his dog is hunting through garage sales, hoping to find a beautiful, tropical dial Rolex that some unwitting seller has failed to recognise. But this widespread awareness of a vintage watch's potential value has done some funny things to the market for preloved and brand new…

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