As of August 1st, Swiss National Day, Doxa Watches HQ in Switzerland officially regained 100% authority over the name and website ‘’’’, which now manages all of its activities.

With centralized management in Switzerland, and still 100% owned by the second generation, Jenny family, Doxa has been consolidating its positions and business activities globally since August 1st, to offer the best possible service to its customers.

In the meantime, for transactions and sales made by third parties and/or independent companies before August 1st, 2019, and in the event of a dispute, Doxa Watches Swiss HQ will do everything in its power to help and assist customers.

The current Doxa website has been completely redeveloped by Doxa Watches Swiss HQ. It is still under maintenance, but will return soon offering a new experience along with the brand's new graphic identity as well as many new features.

Doxa’s team in the US who are under the direct management of Doxa HQ in Switzerland who will be happy to help and answer any queries that you may have – please don’t ask me!

Thoughts? I wonder what this means for the spurious Doxa In Asia? Surely this sketchy outfit will be binned. BTW stay tuned for some special news this Friday!