The word iconic is one of the most overused and abused words in the watch industry, however, I bet everyone agrees that the Royal Oak actually IS a true design icon. One that defined the modern luxury sport watch. In 1972, Audemars Piguet and Gerald Genta created an archetype; match a sporty but clearly expensively-crafted steel watch with an integrated steel bracelet and an automatic, ultra-thin movement. Et voila, there's the luxury sports watch, an archetype that has never seemed more relevant than today, as demand for such watches is higher, much higher, than availability.


More...