First uncovered in the tomb of a 17th century Genevan clockmaker, the words which are now passed into lore: "Every time someone says the GPHG is the Oscars of the watch world, a bunny dies." So as to avoid the death of any more happy hoppers, I'll describe the GPHG as the biggest prize in watches each year. In saying that, there's a problem with the GPHG. While the GPHG is the biggest prize to be won, the competition is,*as Felix eloquently put, "notably free of crowns and calatravas", bringing the elephant at the GPHG clearly into view. Some brands are not represented, because all competitors have to self-nominate. While this may be viewed as an administrative hurdle from the perspective of the GPHG organisation, it results in a field of competitors that doesn't reflect a global market. In this article for the FHH Journal, Franco Cologni also comments on the discrepancy between the average sum paid for a luxury watch across the globe, and the average price of the winning watches of the GPHG 2018 —*CHF 260,000. If the GPHG prize winners don't reflect reality, what do they reflect? Find his full article here.

The post RECOMMENDED READING: The problem with the GPHG appeared first on Time and Tide Watches.

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