The other day, Phillips announced Phillips PERPETUAL, an always-on showroom of curated horological goodness. Because while blockbuster sales of celebrity pieces have a place, the opportunity for mass volume sales and Phillips, along with the other major auction players is jumping at it. For an in-depth look at the ever-changing business of selling very fine secondary market watches, this piece over at Le Monde Edmond is well worth a read. Twenty years ago, no one was able to buy or sell a fine collector's watch if it was not via a public platform such as a tradeshow, a dealer or most importantly via an international auction house. The same applied to scholarship: It was only accessible on a personal, one-to-one basis, meaning, the person sharing it with you had to be in front of you. Today with Instagram and other social media, things are radically different. On the whole all players have benefited including auction houses. Bacs describes it as a wonderful new democratic platform that has been 'an amazing trampoline for collectors, dealers and auction houses'. Read the full article here.

The post RECOMMENDED READING: This is what the auction business looks like in the Instagram age appeared first on Time and Tide Watches.

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