Just come across a G-Shock I've never seen before

[T Bone]

Cum on they can't be serious!

Clearly you're right. I can see right through their transparent attempt at showing their seriousness. Next thing, they'll be selling accessories to be worn with. Say maybe a pearl necklace?

[scott59]

Is the idea like pre-faded, worn out (or even torn) jeans?

This way you don't have to wait for your clear rubbery plastic product to age, wear out, and turn that color (which normally inclines me to replace it, e.g. eyeglass nosepads)?

(Great name for it though.)

[OhDark30]

Perhaps g-shock have a sense of humour? :-)
Or have been taking marketing lessons off the guys who run this pub

http://metro.co.uk/2015/04/28/100-ye...happy-5172102/

[I-B]

Fishy