In their latest joint venture, IWC Schaffhausen and surfboard designer and entrepreneur Hayden Cox have teamed up to create a unique concept the world's first floating surfboard design studio. This very Australian activation was also designed to highlight the brand's recent efforts to reduce their environmental impact, by – for example – using 90 per cent less plastic in their current packaging. Members of the press were treated to a scenic flight around Rose Bay in NSW in a seaplane emblazoned with the IWC logo and watch motif, before landing on Palm Beach and disembarking onto the floating design hub, aptly named 'Remote'. Hayden Cox then treated guests to a masterclass in "upcycling", a process in which manufacturing waste, such as glass fibre, chopped carbon, bio-epoxy resin waste, foam dust and an upcycled custom fibreglass cloth made from factory offcuts, could be fashioned into lightweight accessories like tail pads and fins for surfboards. Cox's surfboard label, Haydenshapes Surfboards, and IWC are both steadfast in their goal to reduce manufacturing waste, and both organisations are constantly striving to find innovative ways, such as upcycling, to make their products more environmentally ethical. "There is still a lot of work and research…

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