While the Swiss watch industry may often appear to move at a glacial pace, survival within such an environment is far from guaranteed. As such, when a watch, or even a movement, manages to persist despite the ebb and flow of time the resulting success story is often highlighted by wise advocacy and no small amount of luck. In this post from three years ago, we meet Charles Vermot - the man who saved the El Primero (and quite possibly the whole of zenith).*
The El Primero chronograph movement is Zenith's most well-known contribution to the watchmaking landscape. Originally launched in 1969, the El Primero is a high beat automatic chronograph movement that helped to establish Zenith as a major player in the evolving world of the sports chronograph. Today, "El Primero" is a distinct and known quantity at the core of Zenith's line up. Without Vermot's efforts to save the El Primero from the rising threat of quartz technology, the movement likely would have been retired, and with it, Zenith would have lost its most distinctive brand characteristic. Thankfully, Vermot believed that the El Primero was worth saving and, with hindsight being 20/20, we're certainly glad he fought to ensure that this movement would become an enduring part of Zenith's lineup.
Click here to read "Historical Perspectives: The Story Of Charles Vermot, The Man Who Saved The El Primero (And Possibly Zenith)"