NOTE: We understand that you've found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it'll cost a bucket-load of cash – may not always sit well with the less horologically minded. That's where we come in … Use The Enabler's advanced levels of sophistry to validate your latest acquisition. "How have men's attitudes changed towards their watches in the last 50 years?" This was a question I asked Walter von Känel, the veteran Longines CEO, a few years back. As a hallowed fixture at the brand since 1969, his experience in the industry gave him a rare insight into the watch world's steady evolution. "It's simple," Mr von Känel said. "A watch used to be about telling the time. Now it's all about status." Now I'll come clean here: this wasn't welcome news to The Enabler. Not when I'm working around the clock, racking my brains to help you justify your latest watch purchase. I wasn't happy because non-believers already believe that splurging on a watch is decadent and vain. Frankly, they don't need fresh ammo. That's why I'm sharing von Känel's answer with you in the strictest of…

The post The Enabler: How To Justify Buying Another Watch #3 … "It's A Symbol Of Moral Resistance Against The Spiritual Decay Of Modern Life" appeared first on Time and Tide Watches.

More...