Kanye West is many things: hip-hop superstar, fashion designer, maverick genius, not to mention Kim Kardashian's other half. What he is not often recognised as is a beacon of sound common sense. It turns out there's a very good reason for this. Yeezy's public comments suggest a man who is not only a full-blown egomaniac**("By 50% I am more influential that Stanley Kubrick, Apostle Paul, Picasso…")*but also slightly deranged ("I would never want a book's autograph. I am a proud non-reader of books.") Oh dear. Nevertheless, there was a moment when the 42-year-old rapper uttered the most profound truth imaginable. It's worth repeating not to aid your ceaseless quest for knowledge and wisdom but because, far more importantly, it could help rationalise your next watch buy. "The only luxury is time," Kanye said in a rare lucid moment. "The time you spend with your family." Hard to argue with that one. In the final analysis, spending time with the people you most love whether friends or family is something we should all prioritise a whole lot more of.* Luxury splurges from bespoke suits to fine wine are all very well. But let's face it: on your death-bed you're…

The post The Enabler: How To Justify Buying Another Watch (#6. The Kanye West Contention) appeared first on Time and Tide Watches.

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