Double-signed dials are the perfect example of how the details of a watch are sometimes the most interesting, revealing not just where a watch might have been sold, but opening up a window into the past to expose key relationships and macroeconomic trends that affected how the business of selling watches was done. Double-signed dials that show both the name of the watch brand and the retailer who sold the watch have increased in recent popularity, with auction house Phillips curating a special sale "Double Signed" which sold both vintage and modern watches that featured double signatures (including important Zurich retailer Beyer). One of the most popular dial signatures, and a signature that is still being produced on dials, is "Tiffany & Co". Patek Philippe continue to co-brand dials with the American retailer after their partnership was formed in 1847. Rolex also produced Tiffany & Co dials till the early 1990s, making a few of the incredibly popular professional Rolex models even more desirable.*But why has their popularity increased so much in recent years? In part, it is the rarity of these pieces, as there are a very limited number of manufacturer-retailer relationships that still produce double-signed dials, and vintage…

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