Watch enthusiasts face a somewhat unique challenge. When asked, "What are your hobbies?", if you answer "rugby" or "dining out", your response is almost immediately understood. In my own experience, when I say "watches", the response is, more often than not, another question. "Watches?" My answer only seems to create echoing confusion. There are a lot of beliefs about the watch industry that aren't necessarily correct, but they aren't wrong either. They're just not as nuanced as they could be. The zeitgeist seems to be that watches are an outmoded technology, like the riding crop. When horses were the main form of transportation, we needed one. With cars, not so much. Similarly, when we didn't have mobile phones, or smart watches, we needed a mechanical watch. Now that we have better timekeeping tech, the watch seems vestigial. So being part of the #watchfam (a controversial term itself) means that you also have a chance to serve as an ambassador, or perhaps educator. Our community, and the industry, is actually quite effective in this role. We make great use of Instagram to show all kinds of fascinating timepieces. As Napoleon is rumoured to have said, "a good sketch is better than…

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