Emerging watchmakers face the near-Sisyphean task of standing out in a sea of low-budget options all vying for market dominance and social media influence. When William Wood's founder Jonny Garrett launched a crowdfunding campaign to commemorate his grandfather's heroics in the London Fire Brigade, the passion in the story clearly resonated with the thousands of pledgers who wanted to make these watches a reality. In 2020, William Wood's 'Valiant Collection' seeks to continue the tribute to the man himself and fire fighters around the world, all the while being stylish enough to pass under the radar as daily wear. At first glance, the dial isn't really breaking new ground, but a first foray into mechanical watches for any brand should be glad they can play it safe and yet do so well. The sandwiched luminous layer beneath the matte black dial shines through well in low light, adding even more depth to what is truly a cavernous distance between the crystal and the hands. The William Wood script isn't too distracting, while the applied helmet logo adds a touch of class to the otherwise tool-orientated design.* It would be remiss to ignore the many easter-eggs left as references to classic…

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