Disassembling a Rolex Submariner

When I was watch editor at GQ, there was one overwhelmingly popular question every single time we called out for questions about watches; “why do they cost so much?” On each occasion*the editorial team would go into overdrive. We’d jump quickly to the defence of luxury watchmakers. “They’re intricate machines, more like cars than clocks!” “The R&D that goes into developing new movements doesn’t come for free!” “They’re handmade objects in a world of mechanisation!” To quote William, the ladies doth protest too much. For proof, see the latest GQ; we were at it yet again in the ‘Ask Us’ section, and we trotted out the usual. The fact is, we*only ever needed to do two things. 1. Print a link to this video from the folks at Watchfinder, which is a (highly skilled) watchmaker disassembling a Rolex Submariner.…

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