Unique by uBirds - watch smart strap

[uBirds]

Hello Everyone,

I would like to introduce you a smart strap that can turn any watch into smart watch. The idea behind it is to keep a classic watch and at the same time without changing habits have smart features.

Using discreet LEDs and vibrations as alerts, Unique lets you reject a phone call, monitor your fitness, and know if a text's arrived - and if you're about to leave your phone behind, Unique will alert you as you walk away from it.
We believe that wearable technology can be beautiful as well as functional! We wanted to do something that will help us and hopefully you as well to keep classic but also follow the trend and innovation. What do you think about it? More info you can find on our Kickstarter page: http://kck.st/1LtoxXa

All the best,
Tomek.

[whatmeworry]

I think this way of doing smart watches for watch lovers is an interesting one, but not really "unique" as both Montblanc and Citizen/Sony have already announced similar products.
Montblanc e-strao: http://www.montblanc.com/en-gb/disco...s-e-strap.html
Citizen/Sony: http://www.engadget.com/2015/08/31/s...&ncid=rss_semi
This particular one looks maybe a little on the thick side and I'm guessing it only comes in standard length, which rules it out for me. The price is good though, if it's a quality product and does what it says it will.