Farer watches aren’t short on personality, and co-founder Paul Sweetenham follows suit in that department. We took a time out during the Windup Watch Fair in Chicago to catch up with Paul in our first interview since an event we held at the Filson store in Manhattan. He’s got new watches to show off, and plenty to reveal about the future of Farer. In this video we take a look at the newly released AquaMatic collection of vibrant divers, as well as new executions of their excellent GMT watches, from the Maze to the Charlton.

Farer is a British watch brand telling stories about their local culture and geography through the watches that they create. The watches carry a distinct design sensibility that sets them apart from other brands, as well as their willingness to express diversity through an impressive breadth of strap and bracelet options. Enjoy our discussion with Paul below, and find more Farer content on Worn & Wound right here.

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