Since 1997, Swiss watch brand Maurice de Mauriac has made an effort to think outside the box by mixing their national heritage in watchmaking with a bit of humor and storytelling mixed into each reference. Take, for instance, their latest, the Chrono Modern Grand Prix Zurich, where the story of this new release has taken the design elements from zero to sixty.*




To understand the Chrono Modern Grand Prix Zurich, one has to go back to 1939 at the outbreak of WWII. Zurich had plans to host their own Grand Prix; but, due to geopolitical tensions, the festivities were canceled. It wasn’t until nearly 80 years later when Maurice de Mauriac and racing simulation company, Züri Ring Simulation, were inspired to add a bit of pedal to the metal in the latest release from the brand.




The racing simulation offers riders 200 racetracks and 200 cars to choose from as they race through a course designed to put the rider right into the action. Meanwhile, Maurice de Mauriac’s Chrono Modern Grand Prix Zurich complements this high-octane offering with two color options that are as subtle as they are impactful, showcasing the best of automotive culture and Swiss design into one.
Choosing between either a brushed stainless steel or stainless steel with black PVD coating, wearers have a timeless watch that pairs well with just about any style. The racing visuals are only enhanced by the stripes on the dial or the Lucky Number at the 9 o’clock mark, which wearers can choose to really make this watch their own. The racing stripe motif runs through the NATO strap (or customers can enjoy a brushed steel or black PVD bracelet, if they so choose).

Available in either a 42mm or 45mm 316L stainless steel case, both men and women can enjoy this watch that has a bit of oomph on the wrist. The intricacies of the dial, including the chronograph minute counter at 12 o’clock, and chronograph hours at 6 o’clock, seamlessly blend into the overall aesthetics of the watch, making sure the overall effect isn’t bogged down or the dial too cluttered.
The watch runs on an ETA 7750 automatic chronograph caliber, which can be viewed through the see-through sapphire crystal caseback.
The Chrono Modern Grand Prix Zurich by Maurice de Mauriac is available now via Maurice de Mauriac’s website, with pricing beginning at 3,700 CHF.





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