Founded in 2019 and off to a strong start, Serica has embarked on a journey to elevate the quality of their brand. By sticking to a few key components, Serica Watches is bringing their entire lineup of handsome, timeless wrist watches up to the next level. It’s easy to rest on your laurels and coast, but pushing towards refinement of small details and improving quality for the wearer is of the utmost importance to the brand. Today, we’re taking a look at the key points that Serica has set out to achieve. Whether it’s their allegiance to automatic movements, or the pursuit of thin, yet rugged watches, there’s now even more to like about these handsome timepieces from the French brand.

Always Automatic

At the heart of any watch in the Serica lineup, there will always be an automatic movement. Whether it’s the Soprod C125 GMT movement inside the 8315 Travel Chronometer, or the automatic M100 in the 5303 Diving Chronometer, each and every watch has a high quality automatic movement. Reliable and accurate, these movements call back to the classic era of horology that Serica draws their inspiration from for the rest of their design. Besides the cool-factor, having an automatic movement is convenient for daily wear, as the watch will stay wound via the motion of your wrist.

The post Setting a New Standard with Serica Watches appeared first on Worn & Wound.


More...