In partnership with longtime brand ambassador Boomer Esiason, Breitling is launching an all-new Chronomat B01 42 Super Bowl LVIII Edition, with proceeds to benefit the Boomer Esiason Foundation. Boomer and his wife Cheryl established this foundation when they learned of their son Gunnar’s diagnosis of cystic fibrosis in 1993. It is dedicated to being the greatest enemy of this disease and in the past three decades it has contributed crucial financial backing in pursuing a future where all impacted by CF can savor life devoid of its symptoms.

Having played in the NFL from 1984 to 1997, Boomer’s accolades on the gridiron include the NFL MVP award in 1998, NFL Man of the Year in 1995, First-team All-Pro in 1988 and Pro Bowl in 1986, 1988, 1989 and 1993. He was also awarded the Cincinnati Bengals Ring of Honor. Today Boomer can be found on The NFL Today on CBS, where he appears as anl analyst. His partnership with Breitling dates to 1995..*

What sets this Breitling Chronomat apart from the standard line is the Super Bowl LVIII logo on the case back and its limited nature – there are just 58 individually numbered pieces. This 42mm chronograph is entirely made of 18 karat red gold, with a dark blue dial and black subdials. It will come on either a matching 18 karat red gold Rouleaux bracelet or black Rouleaux inspired rubber strap.

Powering this piece is Breitling’s in-house B01 chronograph movement, which is COSC certified, as are all Breitling watches, and has a power-reserve of 70-hours. The bezel, like all contemporary Chronomats, features four rider tabs that help protect the bezel and are interchangeable. Therefore, the wearer can either choose a “count up” or “count down” timing function. It is also water-resistant to 200 meters.

This watch is exclusively available in the United States at Breitling Boutiques, authorized retailers and on Breitling’s website. Retail pricing is set at $24,000 on a strap, and $42,000 on the gold bracelet. Ten percent of proceeds from sales of this watch will be donated to the Boomer Esiason Foundation. Breitling

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